Tom Hinson (Atlanta) – Industry veteran who intuitively sees the big picture and delivers results. Efficiently moves multiple projects from chaos to completion within budget. Respected leader and mentor. Continuously reviews workflow for process improvement. Very effective liaison between the creative team, clients and senior management. Good negotiator. Healthy sense of humor. Fifteen-plus years’ experience in web design/UI, graphic design, art direction, copywriting, marketing and communications. Extensive experience in print design and production.
Owner, Design Agency
Online Fabric Store
Managed and optimized a multimillion dollar ecommerce store. Made customizations to the website theme increasing average time on site and conversion rate. Wrote strategic product and category descriptions that improved the SEO performance of key segments. Managed the product side of the ERP (BrightPearl). Created high-performing email campaigns in MailChimp and Klaviyo. Photographed new products for the website. Actively engaged customers on social media; increased Instagram followers by 700%. Resolved escalated customer complaints.
Web Design/Web Development Lead
Atlanta Creative Agency
Designed award-winning websites, logos and sales/marketing collateral. Developed and delivered sales presentations to prospective clients. Fostered excellent client relationships. Hired and trained outstanding team members. Transformed the company’s web design and development capabilities from table and image-based websites to a powerful user-friendly website content management system (CMS) built with CakePHP.
Atlanta Area Hospital
Designed print and online campaigns that supported the hospital’s marketing objectives. Wrote and/or edited copy on most projects. Designed and edited an award-winning book chronicling the hospital’s 125-year history. Designed campaigns for large, record-breaking fundraising events. Provided training, direction and feedback to designers. Managed external vendor relationships. Responsible for planning and budgeting, and significantly reduced expenses in several key areas.
Senior Graphic Designer, VP Communications
Fortune 500 Financial Services Company
Created compelling, effective graphic design and advertising supporting marketing initiatives. Met regularly with senior management and key stakeholders to create marketing budgets and plans. Measured and analyzed results. Designed, launched and maintained a highly-utilized intranet serving 1,000 employees. Developed effective campaigns that helped improve customer satisfaction. Planned and created an online project management database which greatly increased department efficiency. Interviewed, hired and supervised contract and freelance designers. Managed timelines and enforced corporate brand standards.
Department Manager, Graphic Designer
Wholesale Printing Company
Interviewed, hired and managed a staff of six to eight designers. Provided performance feedback, annual reviews and ongoing training. Designed and produced numerous successful sales campaigns and related in-house training programs. Purchased and installed all Mac/PC and printer hardware and software upgrades.