Atlanta Graphic Designer/Web Designer, Writer, Developer
Tom Hinson – Industry veteran who intuitively sees the big picture and delivers results. Efficiently moves multiple projects from chaos to completion within budget. Respected leader and mentor. Continuously reviews workflow for process improvement. Highly-effective liaison between the creative team, clients and senior management. Good negotiator. Healthy sense of humor. Fifteen-plus years’ experience in web design/UI, graphic design, art direction, copywriting, marketing and communications. Extensive background in print design and production.
Providing creative services including brand strategy, content creation and graphic/web design to small to mid-size businesses and organizations. Consulting and advising on effective ways to improve branding, online presence and sales. Writing content for websites, blogs, advertising and press releases. Designing and developing websites with custom-built WordPress themes giving clients the ability to maintain complex websites with ease.
Chief Marketing Officer
Responsible for all aspects of marketing for this multimillion-dollar SAAS (Software as a Service) company. Dramatically improved brand recognition and appeal through new and redesigned logos, sales/marketing collateral and marketing/branding guides. Wrote and edited new content for web, print and social media. Oversaw and participated in web design and development, SEO (search engine optimization), social media marketing and monitoring, and in-house and outsourced photography and video production. Made substantial improvements to the software UI and UX through new designs and workflow changes. As part of the executive team, met frequently to review and provide input in sales, marketing, operations, software development and staffing.
Online Fabric Store
Managed and optimized a multimillion-dollar e-commerce store (BigCommerce). Wrote strategic content that improved the SEO performance of key products and categories. Increased average page views and conversion rate by customizing the site’s Stencil-based template. Created content and visuals for high-performing email campaigns using Mailchimp and Klaviyo. Created automated flows for abandoned cart recovery, product reviews and social media promotion. Photographed new products for the website. Actively engaged customers on social media; increased Instagram followers 700% in less than one year. Resolved escalated customer complaints.
Web Design/Web Development Lead
Atlanta Creative Agency
Designed award-winning websites, logos and marketing campaigns. Wrote and edited content for client projects. Crafted and presented strategic sales pitches. Hired and mentored outstanding team members. Transformed an extremely-outdated web design department to a highly sought-after team attracting six-figure projects from high-profile clients. Led the development of a powerful, user-friendly content management system (CMS). Developed long-lasting client relationships.
Designed print and online campaigns that supported the hospital’s marketing objectives. Wrote and/or edited copy on most projects. Requested personally by the CEO, I designed and edited an award-winning 140-page book chronicling the 125 year history of the hosptial—in six weeks. Designed campaigns for record-breaking annual fundraising events. Provided training, direction and feedback to graphic designers. Managed external vendor relationships. Responsible for planning and budgeting; significantly reduced expenses in several key areas.
VP Communications, Graphic Design Manager
Fortune 500 Financial Services Company
Responsible for all company-wide communications for this 1,000 employee company. Worked directly with the CEO and other senior management on message strategy, content and timing. Reviewed and revised managers’ content for all quarterly Town Hall meetings; ensured that supporting technology and props were set up and tested. Created a highly-utilized intranet. Designed compelling marketing and advertising for national markets. Interviewed, hired and supervised contract and freelance graphic designers. Created marketing budgets and plans; measured and analyzed results. Greatly improved department efficiency by creating a custom project management database.
Department Manager, Graphic Designer
Wholesale Printing Company
Interviewed, hired and managed a staff of six to eight designers. Provided performance feedback, annual reviews and ongoing training. Designed and produced numerous successful sales campaigns and related in-house training programs. Purchased and installed all software, computers, printers and upgrades.